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Just passing thru...

Joined: 11 Apr 2006
Posts: 1365
Location: KC, MO

PostPosted: Sun Mar 04, 2012 12:43 pm   Reply with quoteBack to top

Want to design your own Fender but can't afford a custom? Read on!

Found out some great information after posting in another thread and then doing some digging so I wanted to share in case there are others out there that were looking for this. (Not sure yet if you have to be there in person to do this). Will only include Strats, Teles, and P-Basses (but I'm hoping that J-Basses and their necks will soon be available).

From the Fender Forum:
We’ve been seeing a number of questions here about the new American Design Experience at the Fender Visitor Center. Here’s the story direct from Fender CEO Larry Thomas:

The American Design Experience at the Fender Visitor Center in Corona, Calif., was recently launched to give Fender enthusiasts the ability to become directly connected to the creation of the guitar of their dreams. Any guitarist now has the ability to hand select exotic or standard-shaped necks, combine them with unique or standard-painted bodies, and the pickguard and pickup configuration they most desire. By choosing among the components of high-quality U.S. production-made Fender instruments before they are assembled, customers can create the specific look, feel and weight of their dream guitar.

Once selected, piece by piece, the guitar is then assembled, set-up and inspected by the team at the Fender factory in Corona and shipped to the customer’s home. As many of the painted bodies or selected necks are entirely unique, the customer truly has a one-of-a-kind experience that cannot happen anywhere else on earth.

Neck sizes vary in thickness and shape, and include many options from the vast assortment of Fender models. A selection of pickups and pickguards is made from assembled parts also freshly produced from the factory floor. Prices for completed guitars range from around $1,600 for a standard model up to around $2,400, depending on specific materials and options selected. Neck plates are then engraved as “American Designed” and are personalized for the customer, including the guitar’s specific “birth” date.

“It’s like going to an automobile factory and designing your own car,” Thomas concludes. “It caps the amazing experience of being directly connected to Fender’s legendary factory.”

American Design instruments are only available at the Fender factory in Corona, Calif. Although dealers are invited to bring their customers, the products conceived and designed there are not available at stores or anywhere online. Once you have enjoyed Fender’s American Design Experience for yourself, offer your feedback on the process here on the Fender community forums at, as we have many other ideas for this innovative program and we want to know what you think.

We look forward to seeing you soon.
-Larry Thomas

Here is a video where the Fender CEO talks about the Design experience (in the design experience room). He starts talking about the Design Experience around 7:40

"I probably could have been yer daddy......but the dog beat me over the fence!" - Whitey Lewis
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